Search Engine Marketing Campaign
What Is It?
Google and Bing let you skip the wait of having to rank for terms organically. The catch is that they make you pay to do so. These ads appear
in the top four spots on Google of the Search Engine Ranking Page after someone types in a search term. You can customize ads to speak to your customers and get them to your website. The catch is that each time someone
clicks on the ads you pay for them.
Being able to rank organically for a search term can take years for some competitive keywords, Search Engine Marketing allows you to get your
website on a keyword that will get you leads now as long as you pay a fee. It helps you to fend off competitors and get leads and sales quickly.
Search Engine Optimization
What Is It?
This is the practice of optimizing your website to rank organically for google and bing. They appear under ads (Search Engine Marketing) however, when someone clicks on them you don’t pay. The benefits of ranking high organically can be increased traffic, sales, and engagement with your business. However, this process can take a long time to achieve, starting off wrong and not using best search engine practices could leave your website getting banned from search results. We make sure you site is optimized to rank and follows best practices, so that you start and stay on the right track to ranking.
You don’t pay for clicks you receive on an organic ranking, and organic rankings get more clicks to website than most other methods. The process can take a long time to see results, but those results are always worth it. This is included with your website.
Social Media Pages Set Up
What Is It?
Profiles that can be found on Facebook, Twitter, Instagram, Pinterest, Google+ etc. that represent your business. It is important to claim these as if you wait too long someone can take your name and make you have to pay to get it. We will create profiles, make sure it has a url for you to connect to, and that images on it make the profile presentable. All you will have to do is provide content for the pages if you choose to use them. These platforms allow you to reach and communicate directly with customers as well as get to know them and can build awareness of business if things get shared.
This allows you to control your message to customer and reach them, and also keeps you from having social profiles claimed by other people. It sets you up to have a strong Social Media presence and can increase brand awareness.