Billing & Plans
Everything about your subscription — how plans work, how to upgrade, and how to manage your payments. All prices are in Canadian dollars (CAD).
How plans work
- Each product has its own set of plans. Personal plans are for individuals. Agency plans are for teams that manage multiple sites or clients.
- Personal plans come in Solo, Growth and Pro tiers. Most agency plans come in Starter, Professional and Business tiers; Commerce agency plans are Studio and Partner. ADI has a single plan.
- Higher tiers raise usage limits and add features. Agency tiers also add sites and team members. Each pricing page lists the exact limits. Enterprise plans are custom — contact us for pricing.
Free trials
- Selected plans include a 7-day trial. Checkout shows whether yours does, and when it ends, before you confirm.
- A trial starts at checkout with your card on file. You are not charged during the trial.
- If you cancel before the trial ends, you are not charged. If you do not cancel, the subscription continues on the plan you chose and your card is charged when the trial ends.
Upgrading your plan
- You can upgrade at any time from the product dashboard or from the pricing page on our website.
- When you upgrade, the price difference is applied right away. You start getting the new features immediately.
- You can also switch between monthly and yearly billing. Yearly plans save you money.
Payments
- We accept all major credit cards. Payments are processed securely through Stripe.
- You are billed monthly or yearly, depending on the plan you chose.
- You can update your payment method from your account settings in the dashboard.
Cancelling
- You can cancel any product subscription from your dashboard at any time.
- By default, cancellation takes effect at the end of your current billing period. You keep full access until then. You can also choose to cancel immediately.
- Cancelling does not close your account: your sites and settings stay, so you can resubscribe later. Some data has a retention period, though. HeatMap removes recorded sessions older than your plan allows (30 days without an active plan), Reflect’s scheduled cleanup removes spam and forwarded submissions older than 90 days; other submissions are not automatically anonymised. See the Privacy Policy for account-closure information.
Tips
- Yearly plans cost less per month than monthly plans.
- You can subscribe to different plan levels for different products.
- Check your billing page in the dashboard to see your next payment date and plan details.
Common questions
Can I get a refund?
Monthly plans: no partial-month refunds; you keep access until the end of the billing period. Annual plans: a full refund within 14 days of purchase or renewal, less the value of any AI credits, third-party AI usage or other metered services already used. After 14 days the annual fee is non-refundable, and cancelling stops the next renewal. To ask for an annual refund, email [email protected] within the 14 days; refunds reach the original payment method within 5 to 10 business days. Cancelling during a free trial is never charged. Terms of Service section 4.4 has the full wording.
Can I pay yearly instead of monthly?
Yes. You can choose monthly or yearly billing when you subscribe, and switch at any time from your billing settings.